social media policy

protect yourself out there!

Although social media strategies should be natural & open, saying the wrong thing has already come back to bite many brands & individuals. You can't have both openness & complete control, however, you can put some safeguards in place.

What employees can say & where will dramatically affect the naturalness of your strategy & so a social media policy needs to balance this openness with logical restrictions, training, monitoring & understanding.

We aren't HR lawyers but we can work with you to highlight the risks, help you understand the compromises & show you best practice to help you to design a social media policy which facilitates your strategy.

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Whether your social media strategy is restricted to your marketing team or extends to employees throughout the business, a policy is essential to both protect your brand & to give guidance.

However, traditional HR policies on company information, representation & culture are not relevant with the range of new channels available.

We can help you design a policy & also put the tools in place to monitor when your policy is being abused.

It's also worth checking out:

	social media metrics
	customer contact strategy

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Services

≈ full policy consultation

≈ policy monitoring software

≈ ongoing amendments to reflect new technology & trends

≈ strategies to react to policy breaches & damage control

enquire?